is emirates strategy sustainable why

Emirates Airline: Connecting the Unconnected "referred as Emirates Airline in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. These reports provide far less information about the strategy, but do have . Answer:Yes, the Emirate's strategy is sustainable. Global alliances and partnerships, 1. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. A clearly defined strategy is required from Emirates - namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. SIA to acquire 25 per cent stake in Air India. What Is Emirates Strategy? SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Emirates funds the DDCR, and sits on its management board. The Belgian airline Air France offers services on the route. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. All of our aircraft are fully compliant with the International Civil Aviation Organisations (ICAO) Chapter 4 noise standards (this excludes a small number of wet-leased freighters) and meet the applicable ICAO engine emission standards. The Information Technology department implemented a Think Before You Print campaign, which achieved a 33% drop in print volumes in just eight months, saving millions of sheets of paper and over 2 million kWh of electricity. The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. Etihad, which enjoys all the exclusive facilities like Emirates, such as the subsidised fuel, exemption from the Income Tax, Free-Air initiatives from the government has structured a similar business model for itself. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . But, when it comes to the pacific travels, they have no existence. Aircraft. Emirates growth into new markets produced some additional peak-period hiccups. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. By clicking Check Writers Offers, you agree to our terms of service and privacy policy. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. Is Emirates strategy sustainable? The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. The connectivity option made Emirates push to reach many destinations as possible. All rights reserved. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. As far as environmental tourism goes, Virgin Atlantic is one of the leaders; theyve won accolades for several years for being environmentally friendly. strategy and people, helping clients navigate a dynamic environment through four global businesses. Is Emirates' business strategy sustainable? Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. In order to promote a sustainable global business environment, the company ensures the bio-diversity of the trees and animals in Australia. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. Highly priced tickets compared to competitors 2. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Local government support 3. You can get a custom paper by one of our expert writers. To install StudyMoose App tap The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. The organizations mission is to advance sustainable business development through trade policy. Lower Cost Airlines: With increased number of lower cost airlines in the recent years, there is a huge trend of population, especially from the developing regions who prefer to travel at a lower cost than having a premium service. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. Emirates, will have to make some strategic moves either to have their airlines positioned to be an average cost airline with premium services, to have a fair trade-off with its customers and gain the depreciating markets from low cost airlines. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. Careers Opens an external link in a new tab, Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement, COVID-19 information and disrupted travel. We prioritise the use of ground power and pre-conditioned air where it is available so that the aircrafts auxiliary power unit a small jet turbine located at the rear of the aircraft can be switched off. Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. The DAC Guidelines on Strategies for Sustainable Developmentaim to provide guidance for development co-operation agencies in their efforts to assist developing countries towards sustainable development. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. Emirates has always been precise with its strategies, and has always enjoyed it benefits. Chairman's message Please click here for more information. Realising the Advantages: The government-owned Dubai carrier has lower personnel costs than much of the industry, in part by drawing many workers from the nearby lowwage nations of Pakistan and India1. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. To lure tourists, Emirates partnered with local tourism organizations to promote the city of Dubai. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. A video of this is available below. Its emissions were 11,106,670 tonnes of carbon. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Dubai Desert Conservation Please click here for more information. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Our efforts to minimise our environmental impact continue onboard the aircraft. Based in Dubai, the company is a subsidiary of the Emirates Group, a government-owned corporation. It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. And our engine washing procedures keep internal engine components clean, maintaining fuelefficient performance and prolonging the useful life of the engine. 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer A video of this is available below. Their efforts have seen them receive several awards for sustainable transport in Dubai. It helped create a strong pull that attracted business and leisure tourists alike. Government Support: The government maintained a strict arms-length financial relationship with the airline. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel . Dont know where to start? Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. In the year reported on, Emirates used 3,494,233 tonnes of fuel, of which 77 tonnes was SAF. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. Emirates Airlines is an integral part of "The Emirates Group", which comprises more than All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. 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