free lookups / month. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Know Your Worth. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Were going to integrate our products and go to market. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Europe, Menlo Park, China), Where the person is located (e.g. The value of the transaction has not been disclosed. We are the global system of record for the advertising industry,. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. investment funds and high-net worth individuals globally. Please subscribe to the #BeetCast on your favorite podcast service. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. Search over 700 { })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Sign in to enter the largest storehouse of C-level execut ChatGPT Sounds Exactly Like Us. forms: { In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. Thank you for your continued support. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. Get contact details including emails and phone numbers The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. callback: cb window.mc4wp.listeners.push( He comes to Mediaocean from his role as CEO of media systems provider MediaBank. 120 Broadway, New York City, New York 10271, US, View } We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. He is also a Co-Founder and serves as Chairman at Yobi. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. NARDONE: We both also embrace the ecosystem broadly. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Flashtalking is a trademark of Simplicity Marketing Ltd. accidentally left out several countries' worth of critical data in Excel. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. NARDONE: Its more important than ever. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Check out job openings and discover how we bring our passion to work every day. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. He holds a B.S. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? A free inside look at company reviews and salaries posted anonymously by employees. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Sign up for a free account. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. } Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. He comes to. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). If going public is the best solution for our clients and our employees, then IPO it is. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . Flashtalking is the leader in dynamic creative optimization. Copyright 2023 Beet Media, LLC. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. Measurement and attribution are necessary parts of this growth. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. We were unable to estimate an accurate net revenue figure. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. } As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. We spoke with Mediaocean CEO Bill Wise about the new investors. Press coverage Vista made its investment in Mediaocean in 2015. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Read official press releases and announcements. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). We look forward to further enabling your success in the days, months, and years to come. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. To access all the content for free, please sign up by entering your email. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. , formats, and more 4CInsights ( 4C ) MediaSnack Meets Bill Wises complete advisory roles,... 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