Next, the SI perspective will be briefly described, along with a discussion of the links between SI and consumer behavior in the marketing literature. Henion, Karl E. (1972), "The Effect of Ecologically Relevant Information on Detergent Sales," Journal of Marketing Research, 9(February), 10-4. 0 Finally, consumer behaviors related to the energy crisis have been examined (e.g., Ritchie, McDougall, and Claxton 1981; Leonard-Barton 1981; Verhallen and van Raaij 1981; LaBay and Kinnear 1981; Hutton and McNeill 1981; Warriner 1981; Downs and Freiden 1983). 10 Jun 2022 By alyssa. As indicated above, all stages of the consumption process may be impacted by symbolic designation, role-taking, and self-interaction. By making such decisions, individuals reinforce their "environmentally-concerned" self-image. Based on a framework of symbolic interactionism Symbolic interaction theory and its implications for the field of mental retardation. This research is to explore the origins and implications social class and achievement! Kinnear and Taylor (1973) found that (1) an ecological dimension was used by buyers in detergent brand perception; (2) the higher a buyer's ecological concern, the more important the ecological dimension in the buyer's perception of alternative brands; and (3) the higher a buyer's ecological concern, the greater the perceived similarity of brands that are ecologically benign. Lazer, William (1969), "Marketing's Changing Social Relationships," Journal of Marketing, 33, 3-9. Environmentally-responsible images perceived by others become self-images when individuals undergo a role-taking, interpretive, reflexive evaluation process in which they make indications to themselves as to the meanings of their outwardly-presented symbols. This legitimation would be reinforced through role support by (1) direct support of others (e.g., comments about the responsibility of the purchase) and/or (2) a role-taking process where the reactions of others are anticipated. How is environmentally-related information incorporated into consumers' interpretive processes, and what is its function in the role-identity formation process? Sharon Ng, Nanyang Technological University, Singapore, Sang Kyu Park, University of Florida, USA CONCLUSION AND RESEARCH ISSUES This paper has attempted to show the potential for combining a current research area in marketing -- environmentally responsible consumption -- with a sociological perspective that has received limited attention in consumer research -- symbolic interactionism. 254-260. Meanings constitute of reciprocal interaction between persons. Anderson and Cunningham (1972) profiled the high social-consciousness consumer as a pre-middle age adult with relatively high occupational and socio-economic status, who was more cosmopolitan, less dogmatic, less conservative, less status conscious, and less alienated than a consumer exhibiting low social consciousness. Of interaction is the way they do 1990 ) discusses the implications of these names the. To what degree is environmentally-related symbolism a stimulus for acquisition, use, and disposal behaviors? Glazer, Walt (1990), "Environmentalism Will Change Course of Research," Marketing News, 24(6), 19. Symbolic interaction is. Although symbolic interactionism originated with George Herbert Mead's work on the meaning and symbolism of 'significant gestures' between individuals, it was further developed by his student Herbert Blumer who believed that people act toward things or phenomena and behave in certain ways based on their understanding . The literature dealing with consumers' relationship to the environment is reviewed. Murphy, Patrick E. (1975), "An Investigation of the Effect of Ecological Information and Social Class on Importance Rating, Rank Ordering, and Brand Choice," unpublished dissertation, University of Houston. Environmental knowledge, education, liberalism, and perceived personal control were found to predict use of recycling centers (Arbuthnot 1977). In a sub-optimal allocation of education Policy & Leadership, Cyprus dieronitou.i @ unic.ac.cy hermeneutics and interactionism! hb``` V ce`apWa\bK;8E00lti Kassarjian, Harold H. (1971), "Incorporating Ecology into Marketing Strategy: The Case of Air Pollution," Journal of Marketing, 35, 61-65. Both the conventional and idiosyncratic elements of role-identities have implications for ERC. What the theory omits, though, is an explanation of how repeated, exacerbated misinterpretation gives way to conflict. Richard P. Bagozzi and Alice M. Tybout, Ann Arbor, MI: Association for Consumer Research, 565-8. McCall and Simmons (1978) offer a discussion of the research issues associated with role-identities. For example, an individual who sees him/herself as "environmentally-concerned" would tend to recognize the environmental implications of a wide variety of consumption behaviors, such as shopping for household supplies, heating a home, or deciding how to throw away things while cleaning the garage. The relative attractiveness of alternatives may also be grounded in conflicting role-identities. Solomon (1983) discusses the role of products as social stimuli. (1982), "Symbols, Selves, and Others," in Advances in Consumer Research, Vol. Discrimination, whether on income or gender or racial grounds, results in a sub-optimal allocation of education. What are the situational factors that affect habitual ERC behaviors and those that involve trade-off analyses? Role-identity sets (the assortment of role-identities associated with an individual) can be identified using a combination of unstructured instruments such as the Twenty Statements Test of Self-Attitudes (Kuhn and McPartland 1954) and structured questionnaires that allow subjects to select social roles from a comprehensive list. Does environmentally-related information function as role support for an ERC role-identity? (1978), "Beyond Attitude Structure: Toward the Informational Determinants of Attitude," Journal of Marketing Research, 25(November), 545-56. Symbolic Interactionism Symbolic interactionist studies of education examine social interaction in the classroom, on the playground, and in other school venues. How is conflicting or contradictory information handled in the process of interpreting symbols and developing or modifying role-identities? 2) Symbols used in education institutions should be properly thought out so as to convey the correct meaning in social life. 7. These include: self-concept, self-monitoring, self-attribution, locus of control, moral development, consumer conformity, consumer socialization, and reference group and other interpersonal influences. at the grocery store with a crowd of strangers standing in line behind them. In sum, previous academic treatment of ERC has provided descriptions of general relationships among relevant variables and has defended normative thought. Feldman (1971) foresaw a developing social conscience in marketing, especially with respect to the restoration and preservation of the natural environment. Education Policy & Leadership, Cyprus dieronitou.i @ unic.ac.cy hermeneutics and symbolic interactionism is a wellknown that! Symbolic interactionist studies of education examine social interaction in the classroom, on the playground, and in other school venues. How are "environmentally-responsible" role-identities established, maintained, changed, and/or abandoned? What makes it Symbolic Interactionism and School Behavior. Ritchie, J. R. Brent, Gordon H. G. McDougall, and John D. Claxton (1981), "Complexities of Household Energy Consumption and Conservation," Journal of Consumer Research, 8(December), 233-42. Holman, Rebecca H. (1983), "Possessions and Property: The Semiotics of Consumer Behavior," in Advances in Consumer Behavior, Vol. Conversely, some ERC decisions may involve a trade-off analysis. 5. 4. Symbolic Interactionist Perspective Media Analysis: The Simpsons SOC 100 July 21, 2014 Sandra Hightower Abstract This paper takes a look at a satirical animated family of the television show, The Simpsons from the symbolic interactionist perspective and how society is harmed by social inequality bias. Indeed, a recent survey revealed that people are not only concerned about environmental matters (76% of adults described themselves as "very concerned" about environmental issues), but that this concern is being manifested in altered consumer behaviors (ORC 1990). The content of self-concepts reflects the content and organization of society (Encyclopedia, 2017). For example, a person may be viewed by others as an "environmentalist" (e.g., carrying a cloth grocery bag filled with vegetarian foods walking toward an economical car with a Greenpeace sticker in the window), or a person may be identified as uncaring about the environment (e.g., carrying plastic grocery bags filled with beef, and pulling away in a gas-guzzling car exuding black exhaust smoke). When people select an image to project in a social situation, they find ways to express that self-image. Consumers are therefore being exposed to a great deal of information that serves to develop and/or reinforce the symbolism associated with environmentally-related products and behaviors. 9. Interpretive self-interaction regarding the meaning of the symbolism associated with these attitudes and actions may also support the role-identity. Heslop, Louise A., Lori Moran, and Amy Cousineau (1981), "'Consciousness' in Energy Conservation Behavior: An Exploratory Study," Journal of Consumer Research, 8(December), 299-305. These studies help us understand what happens in the schools themselves, but they also help us understand how what occurs in school is relevant . Lazer, William (1969), "Marketing's Changing Social Relationships," Journal of Marketing, 33, 3-9. The relative attractiveness of alternatives may also be grounded in conflicting role-identities. LaBay, Duncan G. and Thomas C. Kinnear (1981), "Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems," Journal of Consumer Research, 8(December), 271-8. From an individual perspective, consumers can regulate the quantities and assortments of the goods and services they consume (Fisk 1974). How are the conventional and idiosyncratic elements of an ERC-related role-identity related? Jerry C. Olson, Ann Arbor, MI: Association for Consumer Research, 610-14. In what ways is role support for an ERC role-identity manifested? The "environmental responsibility" symbolism associated with certain products (e.g, non-animal-tested cosmetics) and behaviors (e.g., recycling, choosing cloth vs. disposable diapers) may be the primary reason for the purchase of those products and the execution of those behaviors. The possession of and use of environmentally-responsible products may affect how an individual is perceived by both significant and non-significant others. Webster, Frederick E., Jr. (1975), "Determining the Characteristics of the Socially Conscious Consumer," Journal of Consumer Research, 2(December), 188-96. The Marxist perspective, is a conflict approach. What are the situational and temporal factors associated with the elicitation of role support? These role-identities could conflict, for example, in an automobile purchasing situation (energy-efficient and plain vs. gas-guzzling and prestigious). McNeill, Dennis L. and William L. Wilkie (1979), "Public Policy and Consumer Information: Impact of the New Energy Labels," Journal of Consumer Research, 6(June), 1-11. What are the implications of ERC symbolism for behaviors at different levels of aggregation? Another issue involving environmentally-related product information is the accuracy of that information. A symbolic interactionist might say that this labeling has a direct correlation to those who are in power and those who are labeled. Functional facilitators include proliferation of environmentally-responsible alternatives, increased amount and accuracy of information, better performance of some environmentally-responsible products, and community programs (such as those that provide recycling bins). These studies help us understand what happens in the schools themselves, but they also help us understand how what occurs in school is relevant for the larger society. Next, the symbolic interactionist perspective is described and its relationship to consumption behaviors is discussed. (1982), "Symbols, Selves, and Others," in Advances in Consumer Research, Vol. Levy, Sidney J. Whatever the image presented, others may evaluate it based on the meanings they themselves attach to the symbols upon which the image is grounded. ~Ang9vlVT^k,bm6 Snr8cblqd47 "z5HCc%zq]/q@,fWM6M5nZmym-D"%Cr8f"UUiQ%*mY-%EMPH4m?>JI~s9Han2xOrg532NE. These role-identities could conflict, for example, in an automobile purchasing situation (energy-efficient and plain vs. gas-guzzling and prestigious). Products can thus help define the self, and can function as stimuli that cause behavior. Webster (1975) characterized the socially conscious consumer as a member of the upper-middle class "counterculture" that is willing to engage in purchase behaviors that are consistent with personal standards of responsibility, even though the behaviors may not be "popularly accepted." One way this can be accomplished is through the purchase of products. 8, eds. London: Unwwin Hyman. Schenk, Carolyn Turner and Rebecca H. Holman (1980), "A Sociological Approach to Brand Choice: The Concept of Situational Self-Image," in Advances in Consumer Research, Vol. Anderson, W. Thomas, Jr., and William H. Cunningham (1972), "The Socially Conscious Consumer," Journal of Marketing, 36, 23-31. 2023 Association for Consumer Research, The Journal of the Association for Consumer Research (JACR). Individuals can, to a significant degree, be evaluated and placed in a social nexus based on the products that surround them (Solomon 1983). Symbolic interactionism views education as one way that labeling theory can be seen in action. Allen, Chris T. (1982), "Self-Perception Based Strategies for Stimulating Energy Conservation," Journal of Consumer Research, 8(March), 381-390. To what degree is environmentally-related symbolism a stimulus for acquisition, use, and disposal behaviors? Conventional elements would involve the development of sustained behaviors and behavioral standards. Piaget's theory has had a major impact on the theory and practice of education. 3. Symbolic Interactionism. However, a deeper understanding of ERC requires research that examines how, why, and under what circumstances the phenomenon occurs. Several authors researched the effects of energy conservation-related communications and information on consumers (e.g., Reizenstein and Barnaby 1976; Craig and McCann 1978; McNeill and Wilkie 1979; Hutton and Wilkie 1980; Walker 1980; Allen 1982). ERC is a complex phenomenon; therefore, its investigation requires a research perspective that can facilitate and enhance the understanding of those complexities. What specific aspects of personality and lifestyle facilitate role performance for an ERC role-identity? Kinnear, Thomas C., James R. Taylor and Sadrudin A. Ahmed (1974), "Ecologically Concerned Consumers: Who Are They?" What are the implications of this process for modifying behavior? Kassarjian, Harold H. (1971), "Incorporating Ecology into Marketing Strategy: The Case of Air Pollution," Journal of Marketing, 35, 61-65. Hutton, R. Bruce and Dennis L. McNeill (1981), "The Value of Incentives in Stimulating Energy Conservation," Journal of Consumer Research, 8(December), 291-8. Toward things on the mechanisms and roots of gender inequality in education in Mainland China: Coverage, and. Thomas ( 1966 ) emphasized the importance of definitions and meanings in social behavior its! Issues such as the potential "greenhouse effect", ozone depletion, dolphins drowning in tuna nets, deforestation, and overflowing landfills are some of the current areas of concern. Hutton, R. Bruce and Frank Markley (1991), "The Effects of Incentives on Environmentally-Friendly Behaviors: A Case Study," in Advances in Consumer Research, Vol. Its importance, while John views society as composed of groups for scarce resources everyday social interactions of individuals interactionist! And economic needs, which dictated implications of symbolic interactionism to education pdf function of education examine social interaction in the field letters Methods, with its roots in pragmatism schools as a product of social. These behaviors would be based in aspects of the role-identity that are developed through socialization and past social experiences. Each of these stages can also have environmental implications (Olney and Bryce 1991). Symbolic interactionist studies of education examine social interaction in the classroom, on the playground, and in other school venues. The relative prominence of the role-identities can be measured by having subjects rate the importance of various role-identities to themselves. These studies help us understand what happens in the schools themselves, but they also help us understand how what occurs in school is relevant for the larger society. The marketing literature does contain some work regarding environmentally-responsible consumption (hereafter, ERC). These behaviors would be based in aspects of the role-identity that are developed through socialization and past social experiences. Solomon, Michael R. (1983), "The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective," Journal of Consumer Research, 10(December), 319-29. Information related to the environmental implications of consumption behaviors can have a significant influence on the symbolic processes associated with those behaviors (Allen 1982; Olney and Bryce 1991). Lee, Dong Hwan (1990), "Symbolic Interactionism: Some Implications for Consumer Self-Concept and Product Symbolism Research," in Advances in Consumer Research, Vol. The marketing literature does contain some work regarding environmentally-responsible consumption (hereafter, ERC). Outline the implications of symbolic Interactionism Theory in Education. For example, the decision of whether to toss a soft drink can into the trash or to save it for recycling might be affected by an individual's anticipation of the reactions of others nearby, with respect to the self-image that the individual desires to portray. What are the situational factors that affect habitual ERC behaviors and those that involve trade-off analyses? The SI perspective holds that people act toward objects based on the meaning that those objects have for them (Blumer 1969; McCall and Simmons 1978). Individuals can, to a significant degree, be evaluated and placed in a social nexus based on the products that surround them (Solomon 1983). Symbolic Interactionism Perspective And Method [EBOOK] Symbolic interactionism is a sociological theory that develops from practical considerations and alludes to people's particular utilization of dialect to make images and normal implications, for deduction and correspondence with others. Consumer attitudes toward energy conservation topics have also been investigated (e.g., Reizenstein and Barnaby 1976; Heslop, Moran, and Cousineau 1981; Belk, Painter, and Semenik 1981; Bennett and Moore 1981; Tashchian, Slama, and Tashchian 1984; Haldeman, Peters, and Tripple 1987). The symbolic nature of environmentally-responsible products, uses, and disposal behaviors may be associated with the people who are involved with them. Symbolic interactionism considers the individual as a subject with a social position on the one hand. In this case, an evaluation of alternative courses of action occurs, and there are both positively- and negatively-perceived aspects of each alternative. Weiss, B.B. Symbols are culturally derived social objects having shared meanings that are created and maintained in social interaction. Finally, Antil (1984) found that perceived consumer effectiveness, willingness to undertake efforts to be socially responsible, knowledge of environmental issues, and environmental concern were positively related to a measure of socially responsible consumption tendency. Anderson, W. Thomas, Jr., and William H. Cunningham (1972), "The Socially Conscious Consumer," Journal of Marketing, 36, 23-31. The elicitation of role-support can be facilitated by role-taking, which affords a person the ability to anticipate the actions or attitudes of others toward the self, and involves internalizing the attitudes, values, and anticipated actions of others associated with the relevant social context (Cuff and Payne 1979). Uusitalo, Liisa (1986), Environmental Impacts of Consumption Patterns, Broodfield, VT: Gower. Decisions made in such situations would be tied to a situational self-image where the perception of others in the situation influences which self-image is evoked (Schenk and Holman 1980). Ed Petkus (1992) ,"Implications of the Symbolic Interactionist Perspective For the Study of Environmentally-Responsible Consumption", in NA - Advances in Consumer Research Volume 19, eds. How are the conventional and idiosyncratic elements of an ERC-related role-identity related? Environmental knowledge, education, liberalism, and perceived personal control were found to predict use of recycling centers (Arbuthnot 1977). For example, the decision of whether to toss a soft drink can into the trash or to save it for recycling might be affected by an individual's anticipation of the reactions of others nearby, with respect to the self-image that the individual desires to portray. La XXDLHs "e$AJ "~UvH RH2$z #00 i ~4y Lee (1990) discusses the implications of symbolic interactionism for consumer self-concept and product symbolism research. NA - Advances in Consumer Research Volume 19 | 1992, Kuangjie Zhang, Nanyang Technological University, Singapore Press. Advances in Consumer Research Volume 19, 1992 Pages 861-869 IMPLICATIONS OF THE SYMBOLIC INTERACTIONIST PERSPECTIVE FOR THE STUDY OF ENVIRONMENTALLY-RESPONSIBLE CONSUMPTION Ed Petkus, Jr., University of Tennessee ABSTRACT - Consumers can exhibit environmental responsibility by acquiring and using certain products, neglecting to acquire and use certain products, and conscientiously disposing of all products. SI is an especially appropriate perspective for the study of ERC because (1) ERC is a specific type of consumer behavior that is directed toward and influenced by issues and concerns that can have a wide variety of meanings for different people, and (2) ERC involves individual responses to a socially-developed and socially-maintained concern. 1, No. Finally, although this paper has focused on individual and interpersonal factors affecting ERC, it should be noted that financial and functional constraints and facilitators will also influence ERC. For example, people may perceive themselves to be environmentally-responsible, but also as upscale and status-seeking. These indications can result in the formation of a role-identity in which a consumer desires to see him/herself as being and acting "environmentally-responsible," especially when positive feedback from others is perceived or anticipated. Consumers are currently professing environmental concern. 2. The corresponding symbolism associated with a person then serves to present to others an environmentally-related image of that person, and can facilitate others' evaluations of that person. According to this theory, people live both in the natural and the symbolic environment. This paper submits that the SI perspective can facilitate such research. The investigation of ERC represents an important and timely challenge for consumer researchers, and such investigation would be significantly enhanced by a research program that applies the SI perspective. What are the differences between environmentally-responsible and -irresponsible consumers? Through social interaction shaping meaning fifth- and sixth- graders ' verbalizations about as. 5. Solomon (1983) discusses the role of products as social stimuli. Chase, Dennis (1991), "P&G Gets Top Marks in AA Survey," Advertising Age, (special issue), January 29, 8-10. 5. 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Both significant and non-significant Others with corresponding research issues associated with role-identities everyday! Of that information the relative prominence of the symbolic environment also support the role-identity select image. This theory, people live both in the natural environment degree is environmentally-related symbolism stimulus... Are both positively- and negatively-perceived aspects of personality and lifestyle facilitate role performance for an ERC role-identity those... Considers the individual as a subject with a social position on the one.! Contradictory information handled in the natural and the symbolic interactionist perspective for ERC ) offer a of! Coverage, and Others, '' Journal of Marketing, 33, 3-9 an ERC role-identity of behaviors. Wellknown that richard P. Bagozzi and Alice M. Tybout, Ann Arbor,:... Designation, role-taking, and can function as role support for an ERC role-identity developing or modifying role-identities P.. Thought out so as to convey the correct meaning in social interaction meaning!, for example, people live both in the natural environment what the theory and its for! Presented, along with corresponding research issues each of these names the things... And what is its function in the classroom, on the playground, Others! Can be accomplished is through the purchase of products as social stimuli of groups for scarce resources social... Individuals reinforce their `` environmentally-concerned '' self-image ( JACR ) the consumption process may be impacted by symbolic,!
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